Fri 4 September 2015, 11:39 am
A design pop-up boutique ran throughout the summer next to Leytonstone tube station.
The temporary store, set up by Laura Lea, sold works by 20 artists, showcasing products such as lighting, kitchenware and signage, as well as print designs and original art.
Lea aims to provide a platform for emerging artists through the project. “My priority is supporting those people that really need it. I will work with an artist to help them find a printer, who will give them what they need it terms of cost and quality of product,” she said.
Waltham Forest Council offered the space rent free, but retains 10% of gross sales. Providing pop-up space is part of the authority’s drive to support creative business ventures in the borough.
Councillor Clare Coghill, lead member for economic growth and high streets, said: “A lot of people who are settling in the borough are creative types and I love the idea that people have a connection with the artists.
“People live here for that feeling and dynamic; seeing the impact this sort of project can have on an area is so important. The scheme is something I am very keen to continue with. It’s been incredibly popular with both friends and colleagues in the borough.”
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